Important Components of a Web Site

Case A
1. Branding
2. Navigation
3. Graphics
4. Content
5. SEO


Case B
5 Driving Forces listed on http://www.evakoss.com/

1. Visibility - The Search Process: Can your website be found on the internet when your prospects are searching for your products/services?
2. Credibility – When your prospects visit your website, do they take you seriously or does your website hurt your credibility?
3. Usability – Is your website easy to use and does it work on your prospects’ computers?
4. Sales Process – Does your website effectively guide the visitor through the sales pathways of your site to deliver your website goals?
5. Operating Costs - A $1000 saved is a $1000 earned – How to reduce the operating costs of your website.

Case C
Content Focused Components

• create an experience
• honor context
• prioritize your message
• consistency
• design for change
• human element