Friday, August 03, 2007

Important Components of a Web Site

Case A
1. Branding
2. Navigation
3. Graphics
4. Content
5. SEO


Case B
5 Driving Forces listed on http://www.evakoss.com/

1. Visibility - The Search Process: Can your website be found on the internet when your prospects are searching for your products/services?
2. Credibility – When your prospects visit your website, do they take you seriously or does your website hurt your credibility?
3. Usability – Is your website easy to use and does it work on your prospects’ computers?
4. Sales Process – Does your website effectively guide the visitor through the sales pathways of your site to deliver your website goals?
5. Operating Costs - A $1000 saved is a $1000 earned – How to reduce the operating costs of your website.

Case C
Content Focused Components
  • create an experience
  • honor context
  • prioritize your message
  • consistency
  • design for change
  • human element

Organization

Places to put random ideas
Jott - voice to text

best web calenders

To Do Lists
http://www.todolistblog.com/

Printable
Compact Calender and more
The Printable CEO

Wednesday, August 01, 2007

Monday, June 25, 2007

Thursday, June 14, 2007

Art is for artists to talk about - nevermind you, you commercially employed worker cranking out disposible art as fast as you can

Critics and Their Purpose talks about the impotance of an artist's intention. Therefore, it should be safe to assume that pieces without intention are a waste of criticism.



Designing Under the Influence included some interesting and non-so-interesting comments:



"Similarly, at this stage of design and art history, I wonder if knowing all the precedents might actually inhibit a designer's ability to get any work done."

--- It's discouraging. I'm suppose to brace a contraint that no matter how much information I memorize I will always stand the possiblity of being accused of copying someone.



"If you don't know who Barbara Kruger (or anyone else for that matter) is, are you not in the slightest way driven to find out? I would question your motives in becoming a Graphic Designer if you really haven't got the slightest interest in Graphic Design (Harsh, but it certainly seems that way)."

--- I don't know who Barbara Kruger is. I probably don't know half of the "anyone else" on her list for that matter. College Education is not standardized. Not everyone will have exposure to the same artists. I'm not slightly driven to find out who "futura bold italic in white on solid color" is. My artistic interests are not the same as hers (Harsh, I know).

Ok! Ok, ok, ok, ok, I'm off topic and so is the person who wrote that comment.

Here are the serious questions that this comment posses. Why would anyone need to study every artist presented to them? Why is it not ok to know every artist? Can artists be allowed to learn about art in their own way AND not be accused of being "not driven" or "uninterested"? Should anyone who doesn't know who Barbara Kruger is just fucking die? What's more cool - asking questings to understand OR making presumptive remarks followed by self declarations of what a "harsh" observer you are?

Why History? Why Bother? poses the question: what merits of your work as a graphic designer could replace the importance of your client list?

The Ecstacy of Influence talks about plagerism, intellectual property, unailienable rights, copyrights, and gifts

Clarifying design from art:
"...I don’t think any design succeeds on visual merit alone. That’s called art. Whereas design is only one part of a larger process that creates something (web app, store, propaganda campaign, etc.) where success is determined as a whole." - Greg Storey in a comment on Pretty Ugly

Monday, June 11, 2007

Controlling Your IP Address

When trying to research google results from other countries, it was suggested on the Search Guide forum to "try accessing Google via a UK proxy server". They linked to stayinvisible.com who has a list of sites that provide free proxy server lists.



By looking around on the site I realized that I should "stay invisible" when doing SEO work because it involves going to client's competitor sites.

An extension for google searches is provided on this webmasterworld discussion about Adwords.

Make sure you geo-target correctly in Adwords:
You can specify coordinates to limit the geoterritory. You need to go to Campaign, "Edit Settings" and change the geotargeting (lower right corner). Select "Customized location targeting" and the center point of your target, and the radius. Easy.

Thursday, June 07, 2007

Yellow Submarine Artists

Art Director: Heinz Edelmann [Yellow Submarine pictures] [2005 exhibit]
"Edelmann, along with his contemporary Milton Glaser [I love New York fame], pioneered the psychedelic style" - Wikipedia
Notable Animators: Paul Driessen [Beyond the Blue Meanies], Cam Ford, Anne Jolliffe, Tony Cuthbert, Geoff Collins, Jim Hiltz, Ron Campbell and Hester Coblenz

Artwork often falsely attributed to Peter Max

Reading List:
A tribute to Heinz Edelmann
Milton Glaser profile

Resources:
http://en.wikipedia.org/wiki/Yellow_Submarine_(film)

Mozilla Style Guide

A good example of what is expected of a web designer...
mozilla.org Documentation Style Guide

Monday, June 04, 2007

DIY not do it ALL yourself

“A DIY-er might take 10 hours to do what we accomplish in a 5-minute thumbnail. " - Raymond Prucher, Voice on diy graphic design



"Specialization is efficient. In fact, it’s even efficient to let others do things you might do as well as they can, if you can do something else even better. “Why Michael Jordan doesn’t mow his own lawn” is one way to express this idea, which economists call “comparative advantage.” - By Virginia Postrel, Your Design Here , Print Magazine

I guess I should go to K-mart

I read this last Friday:

"Kmart was my odd corporate sleeping pill. " in Attention Kmart Shoppers: The Closing of a beloved friend by Kate Bingaman from http://www.obsessiveconsumption.com



I just read this today:

“I never thought I’d see anything like this from Kmart.” —JEREMY LEHRER, NEW YORK CITY in Inside the Regional Design Annual [Print, RDA 2006]

Entreprenuer Alternatives

I just read So, Sweetie, I Quit to Bake Cupcakes by By AUDREY DAVIDOW [June 3, 2007 - T: Style Magazine].



In this article about people starting their own bakeries, Clare Crespo talks about the idea of owning a bakery, "it’s still so much pressure and work — waking up early and making the same thing every day." Instead she has a mobile bakery stand in Silverlake, L.A. which only opens when she wants.
“This is more like playing bakery.”



The "playing bakery" scenario is the reason I like the idea of online commerce. It is as much work as you want it to be. It can still be a hobby without the pressure of running a full blown business.