I just read So, Sweetie, I Quit to Bake Cupcakes by By AUDREY DAVIDOW [June 3, 2007 - T: Style Magazine].
In this article about people starting their own bakeries, Clare Crespo talks about the idea of owning a bakery, "it’s still so much pressure and work — waking up early and making the same thing every day." Instead she has a mobile bakery stand in Silverlake, L.A. which only opens when she wants.
“This is more like playing bakery.”
The "playing bakery" scenario is the reason I like the idea of online commerce. It is as much work as you want it to be. It can still be a hobby without the pressure of running a full blown business.
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