Friday, March 02, 2007

SEO, Internet Marketing, and Other Myths

The mysterious world of search engine optimization offers an abundance of high ranking speculation. When researching, more relevant results appear when searching for "search engine optimization" or "seo", rather than "internet marketing". Always look for an article date to identify if the page content is recent or outdated. Some sites provide newer and more relevant content but it's hard to recognize which ones if it's not google or wikipedia. That's why you should start with what you know.

Where to start: Understanding what SEO is and isn't
Tips for Google Optimization - know how to do well where it counts
Wikipedia: Internet Marketing - build on an understanding of concepts and vocabulary
DIY SEO mistakes - how distinguish between advice from '96 and '06 because older content ranks higher even if it is less relevant

SEO Checklists
The Ultimate SEO Checklist - sitepoint is a quality reference source
Google Ranking Factor Checklist - an example of a speculative checklist from a source that no one has heard of; they do rank number one for "seo checklist"; covers the entire broad spectrum of seo - good and bad
EZ Ecommerce SEO Checklist - an example of a more specific checklist; SEO should be different for blogs, ecommerce, portfolios, wikis, ect. (again an unknown source, so use good judgement when following)

Industry Experts
sitepoint.com - experts write articles on this site
johnchow.com - very popular blog about SEO techniques
Start with a publication from the industry you know best and search for "seo" on their publication to read SEO articles and get relevant links (ex.: a web designer would go to alistapart.com and search for seo to get a list of articles on web design SEO)

Just writing better content helps the most
Good Writing

Suggestion: Optimize Your Images
Using Google Image Search to Drive Traffic to Your Site

Analytical Tools
Google Trends Lab
Google Adwords Keyword Tool
Yahoo Keyword Selector Tool
SEO Book Keyword Suggestion Tool
Word Tracker
GTrends (WordTracker)
Compete
Built With

SEO Admin

Report spam in Google
Add your URL to Google
Kontera
Report Malicious Site
How to report paid links
How to report paid links

Google SiteLinks

how to get google sitelinks - Google Search
What are Google Sitelinks How to Get a Deluxe Listing in Google's Search Results - by Jonathan Hochman

Google Offers Help
meta tag to erase snippets

Conferences
SES

Where to submit other than search engines
css web design sites can use http://cssinsert.com/

Additional Reading List
SEO and Blogger PT 1
SEO Book
Ask the SEO Guru
Please tell me where to go at johnon.com
SEOmoz
Building the perfect page (pt 1)

10 Useless SEO Worries (Part 1)


10 Useless SEO Worries (Part 2)

Hochman Consultants - Don't Be a Link Miser - Why Outbound Links are Important
SEO for Firefox Extension: Free Search Engine Optimization Browser Plugin for Firefox
SEO for Firefox is a free Firefox extension which adds many search engine optimization data points into Google's SERPs and Yahoo!'s SERPs on the fly.
SEO for Firefox Extension: Free Search Engine Optimization Browser Plugin for Firefox
SEO for Firefox is a free Firefox extension which adds many search engine optimization data points into Google's SERPs and Yahoo!'s SERPs on the fly.
SEO for Firefox Extension: Free Search Engine Optimization Browser Plugin for Firefox
SEO for Firefox is a free Firefox extension which adds many search engine optimization data points into Google's SERPs and Yahoo!'s SERPs on the fly.
What do You do When Affiliates Call You a Scammer to Sell Your Product? : SEO Book.com
Clientside SEM - Search Engine Marketing Services - Organic Search
Search Engine Marketing & Web site optimization. Clientside. SEO & SEM.
SEO & Search Engine Marketing Mindmap
Free mindmap to help you understand search engine marketing and internet marketing.
The SEO Conference Calendar
Want to learn about search engine optimization, search engine marketing, or internet marketing? Check out these highly recommended conferences and industry events.
SEO Google Gadgets for Link Analysis, Competitive Analysis, & Keyword Research: SeoBook.com
Free SEO related Google Gadgets. Offers links to many research data points, including keyword research, linkage data, and other useful measures of relevancy or competition.
SEO for Firefox Extension: Free Search Engine Optimization Browser Plugin for Firefox
SEO for Firefox is a free Firefox extension which adds many search engine optimization data points into Google's SERPs and Yahoo!'s SERPs on the fly.
Seo Book Keyword Suggestion Tool
Learn which keywords you should be targeting to increase your website rankings, traffic, and profit.
Free Link Building Tools: SEO Book.com
Free link analysis and keyword research tools brought to you by SEO expert Aaron Wall.
Free Competitive Research Tools: SEO Book.com
Free tools to help you perform competitive research for your internet marketing campaigns.
Free SEO Tools & Search Engine Optimization Software
Free link analysis and keyword research tools brought to you by SEO expert Aaron Wall.
SEO Book - Affiliate Program
SEOmoz | Beginner's Guide to Search Engine Optimization
A comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject. The guide covers dozens of areas of SEO including keyword research, page optimization, site structure, link building and more.
SnapShot of yahoo.com (rank #1), google.com (#2) - Compete
Website profile of yahoo.com, google.com - traffic charts, graphs, popularity rank, ratings, trust safety profiles, scores, deals, promotional codes, and more.
Compete
Compete helps you benefit from click-sharing by providing free services that create a more trusted, transparent, and valuable Internet.

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